Aryaf Al Mashreq Launches Marbad Al Bon in the Heart of Diriyah
A new Saudi coffee brand launches at Al Maidan Park in Diriyah, bringing together Saudi coffee culture, hospitality and contemporary experience.
Diriyah, Saudi Arabia — Aryaf AlMashreq Trading Company has announced the launch of Marbad Al Bon, its coffee and beverage brand, with its first experience opening at Al Maidan Park in Diriyah.
The choice of Diriyah as the starting point for Marbad Al Bon reflects the brand’s identity, inspired by coffee, gathering and hospitality — elements deeply rooted in Saudi social and cultural traditions.
Marbad Al Bon brings together carefully selected coffee and beverages with a welcoming social experience, placing emphasis on quality ingredients, thoughtful preparation and consistency across its offering.
From its location at Al Maidan Park, the brand aims to create a place for gathering and conversation, combining the character of its surroundings with a contemporary approach to the coffee experience while remaining distinctly connected to its Saudi roots.
At the heart of Marbad Al Bon is the belief that coffee is about more than the beverage itself. The setting, hospitality and details surrounding each visit all form part of the experience the brand seeks to create.
The launch represents another addition to Aryaf Al Mashreq’s growing portfolio of homegrown consumer brands and forms part of its strategy to develop distinctive concepts with independent identities and scalable operating models.
Beginning its journey in Diriyah, Marbad Al Bon aims to establish a distinctive presence within Saudi Arabia’s coffee and hospitality landscape, while progressively developing its concept for future growth.
