Aryaf Al Mashreq Accelerates Growth Across Its Diversified Group in Line with Saudi Vision 2030
A multi-year plan to grow the group's portfolio of businesses and brands across sectors — from retail, food and hospitality to technology, agriculture and construction.
Riyadh, Saudi Arabia — Aryaf AlMashreq Trading Company has announced plans to accelerate its national growth and expansion through a multi-year strategy focused on growing its diversified portfolio of companies and brands across a number of vital sectors.
The group's strategy is built on developing, investing in and operating businesses and brands with independent identities and scalable models, while investing in operations, supply chains, customer experience and digital channels to support sustainable long-term growth.
Aryaf Al Mashreq's portfolio includes specialised consumer brands: Jonah in fresh fruit, vegetables and juices; Marbad Al Bun in coffee and beverages; Onwan Al Hai for household essentials and daily needs; and Diwaniyat Al Aridh, offering an experience inspired by Saudi hospitality.
The group's activities also extend to other sectors through its subsidiaries — including information technology and artificial intelligence, agriculture and livestock, and construction and urban development — strengthening the diversity of the portfolio and the integration of its capabilities.
The group operates a model in which each business and brand maintains its own identity, experience and target sector, while benefiting from shared capabilities across management, operations, development and supply chains.
The next phase will include evaluating opportunities for geographic expansion, developing points of sale and customer channels, improving operational efficiency, and exploring new investment opportunities that support the growth of the portfolio.
These directions come amid the wider transformation of the Saudi economy and the objectives of Saudi Vision 2030, which aim to strengthen the role of the private sector, develop local content, and support the growth of national businesses and brands.
Through its strategy, Aryaf Al Mashreq aims to build a diversified, integrated Saudi group that combines local identity with modern operational practices and the ability to grow and compete across the Kingdom.
